The face behind the brand... Hello Stranger

by Andrea Cummerfield November 04, 2016 36 Comments

The face behind the brand... Hello Stranger

Here at The Kid’s Store, we carefully hand-pick our suppliers and their products. Anything sitting on our shelves must meet the key criteria of great design, quality materials (after all it’s got to stand up to the ultimate test of children!) and functionality.
Along the way, we’ve come across some awesome brands, developed by some very talented people (a lot of which are also mums!). 
We thought it would be fun to introduce you to the face behind the brand, so you can get an idea of what it takes to develop products for children and also get to know some of the people behind the brands that might be sitting in your children’s wardrobe or room!

 

 

I first met the lovely Amy from Hello Stranger a few years ago at Mary's Market in Auckland.  I'd been a fan of Hello Stranger for some time prior to that and thus was quite excited when a few months later she contacted me saying that Hello Stranger was expanding into the wholesale market and would be stocked through retailers.

If you're not familar with Hello Stranger, it's is a cross between streetwear and surfwear and is made for kids to thrash it!  Any brand that is designed to do that gets a big tick in our book!  

As a stockist of Hello Stranger, we were pretty proud to see it take the stage at NZ Fashion Week this year (along with two of our other favourite brands Radicool Kids & Little Flock of Horrors) and I think the success of the brand is a true testament of the hard working, talented Mama that is behind it!  So grab a coffee, get comfortable and read on to learn more about Hello Stranger!

Tell us a little about the journey that has been Hello Stranger including where the inspiration/idea came from to start Hello Stranger?

 

Hello Stranger was created in 2014, and started out as a hobby. To work in the fashion industry and design was always a dream, something I only ever thought about & maybe talked about here and there but never thought it would happen.  After my first child was born and I wasn’t working & had this new found free time,  I thought there was no better time than to bring my idea of Hello Stranger to life. A little bit crazy looking back at that time now, I spent hours and hours working on the brand at night whilst also raising my first child, with the intention to design what I loved so much and sell it at some of our amazing markets we have around the country.   Along with this came the hours spent making deliveries of fabric to manufacturers & screen printers, working with label makers, & then returning home to work on design. And from there it all just seemed to come together & it was full steam ahead as Hello Stranger grew in popularity.

The next step was a big one, not only financially but mentally, transitioning Hello Stranger from Baby Clothing into a full Kidswear range available to retailers, something only made possible with the support & guidance of my husband. Two years on & Hello Stranger is a funky beach/streetwear brand for kids that is totally reflective of our own family, & is now available nationwide in leading Kidswear & Streetwear stores around the country.

What are you most proud of with your collections to date? 

I am so proud of my current Summer collection, I think it truly reflects the brand with its monochrome style that is fun & funky for summer. And to see it hit the runway at New Zealand Fashion Week 2016 on all our epic little models, that was a ‘pinch me moment’. Working so far ahead, you have to wait so long for a range to hit the shelves, so I am so happy to see it finally displayed in stores & on all those little strangers out there!  Seeing your garments on Facebook & Instagram never ever gets old & is something I love seeing.

What has been some of the challenges you’ve faced to this point?

Anything worth working for always comes with its challenges right?! There have been many, however my biggest ongoing challenge is balancing being a mum & wife whilst working on Hello Stranger. This past August was a tough one with A LOT in the pipeline. What some may not realize, is not only do we have this amazing launch of the new collection going on, but often at the same time you are on the road selling next season, somewhere in the midst of designing a season beyond that, & I also had Fashion Week to concentrate on.

It was super busy, very demanding, I rung in family to help while I sold in the range, I also may have taken my baby in a front pack to every Fashion Week meeting, it tested my organizational skills, but I loved it!

 What does a typical work day look like for you?

My days vary during the week as I am a stay at home mum, some days I have both boys & some days just our baby. However my days always start out as a mum, waking up the kids, getting the boys ready while my hubby heads to work. On a work day I drop Roczen at daycare & then jump straight into work while my baby sleeps in the morning & again in the afternoon. During the course of the day  if its meetings or activities we have on there is always a baby in tow and I also do my best to respond to all social media. And then by late afternoon its pick ups, the normal nighttime routine with the kids & hubby, followed by our own exercise, & then back into a few hours work at night. Lately I’ve been longboarding at night pre work, enjoying these long summer nights. As I have limited time in the day I always work at night as it’s the most uninterrupted time of my day. Weekends are kept free from work, that’s our time to enjoy our own time with friends & family doing what we love.

5 quick-fire questions

  1. How many children do you have (and what ages are they?) 2 epic little dudes, aged 2 & ½ and 11 months.
  2. Favourite food? Did you say Food! Ha I love all food that is for sure! I love anything healthy & summer has the best seasonal fresh fruit & vege.
  3. Favourite way to unwind and have some ‘me time’?’ Swim, bike or skate at the beach – it really clears the mind & gives me new energy.
  4. Favourite way to spend time together as a family? Definitely a holiday overseas to somewhere hot with fun things to explore. It’s the only way we can relax when our phones are offline – our last trip was to Samoa 3 weeks ago & it was amazing!
  5. Occupation prior to creating Hello Stranger? Sales Account Manager

What would one piece of advice be to anyone wanting to start their own business, especially when juggling it with a young family?

There will come a time when you need help, don’t be afraid to ask for it, and make sure you always have a support person.  Working & raising a young family can be hard but if you’re up for the challenge I will always say go for it!

WIN: One lucky reader will win one of the new Hello Stranger splash tees in black launching in the next week!  To win, comment below with your size and the winner will be drawn midday Thursday 10th November.  Prize will be sent out w/c 14 November. Good luck!





Andrea Cummerfield
Andrea Cummerfield

Author


36 Responses

Andrea Cummerfield
Andrea Cummerfield

November 10, 2016

Thanks for entering everyone, congrats to Kate Keown, you are our lucky winner, we will send you an email with details! x

Claire
Claire

November 10, 2016

So cute! Size 2 please!

Kylie sneddon
Kylie sneddon

November 09, 2016

I would love a size 1 for my daughter Emma.

Vinh
Vinh

November 09, 2016

Would love to win a lovely piece from this fantastic label. Size 3 please

Kate
Kate

November 09, 2016

Super cool gear- loving it!
Size 2 would be fab :)

Corrine Galvan
Corrine Galvan

November 09, 2016

These are so gorgeous. Size 3 please ?

Natasha Pezic
Natasha Pezic

November 09, 2016

We loved Hello Stranger’s summer range last year and would love to win a piece of this years awesome collection! Ryan still fits his size 2 from last year but I’m going to go with size 3. Awesome prize!!

Natasha
Natasha

November 09, 2016

Size 3 please. Love the brand and designs. Great read and to finally see who is behind this amazing brand.

Natasha
Natasha

November 09, 2016

Size 3 please.

Julie
Julie

November 09, 2016

Loving the Summer range! Size 2 please ?

Janelle rin
Janelle rin

November 09, 2016

Love the range, functionality and awesome clothes the brand offers
Would love to win!
Size 5 please!

Maria
Maria

November 09, 2016

Would love a size 8 for master C please.

kerrie illingworth
kerrie illingworth

November 09, 2016

What a great read. Size 4 please.

Nicole
Nicole

November 09, 2016

Great read. I would love to win size 4. Thanks

Nicky
Nicky

November 09, 2016

Awesome size 3 please

Abbie McKinlay
Abbie McKinlay

November 09, 2016

Awesome range!!! Would love a size 6 please! ?

Sarah Angus
Sarah Angus

November 06, 2016

Great clothing, Great Blog.
Size 3 please

Suzy Oakes
Suzy Oakes

November 03, 2016

Love hello stranger! And nice to read about the story behind the clothing! Size 6 please ;)

Cassy
Cassy

November 02, 2016

Awesome brand, such an inspiration! Size 1

Rochelle
Rochelle

November 02, 2016

Great to hear the story behind the brand. Size 1 please for my little man turning one in Dec!

Susie
Susie

November 02, 2016

Size 3 please! Love HS stuff x

Penny
Penny

November 02, 2016

Size 6 please for out tall and slender Mr. :)

Wendy
Wendy

November 02, 2016

hello stranger is my go to brand for my very active two nearly three year old! The monochrome surfy DUDE attitude totally syncs with our little mans personality
Hello Stranger is also the first brand that I recommend to new mums, overseas visitors or anyone buying for kids!
Would love a size 4 for taj.
Love your work Amy!

Scarlett Parker
Scarlett Parker

November 02, 2016

Love to learn about the people behind the brands!! Size 1 please ?

Ruth Spicer
Ruth Spicer

November 02, 2016

Awesome ?
Would love a size 3 for my wee man’s 3rd birthday ? just after Christmas ?

Delwyn Joll
Delwyn Joll

November 02, 2016

Awesome stuff! Love to see clothes with personality! (& locally made!) I’d love a size 2 please

Stacey
Stacey

November 02, 2016

Ohh always wanted to know more about the designer!! We have heaps of the HS ranges – I would love this top in a size 1 for my little man.

Jennie Holdsworth
Jennie Holdsworth

November 02, 2016

Size 3 please! X

kristy
kristy

November 02, 2016

size 5 please
we love hello stranger, can’t wait to see the summer range !!

megan blackwell
megan blackwell

November 02, 2016

I would love to win a tee in size 1. HS has become my favorite brand, with 3 little boys i like clothes that look rad and are able to be worn everyday.

Erica
Erica

November 02, 2016

What a gorgeous brand – master 1 would look incredible in a size 2 tshirt. We will keep our fingers and toes crossed

Kelly Blackie
Kelly Blackie

November 02, 2016

I’d love to add some more HS to my sons wardrobe size 3 would be fab! My son was born in 2014 and I love that his mischief maker tee has est 2014 on the back!

Sarah Blair
Sarah Blair

November 02, 2016

It’s so great to be able to put a face to the brand!! My son has so Hello Stranger clothing and we often get compliments on them, and they wear so well!! I would like a size 4 please

Kate Keown
Kate Keown

November 02, 2016

What a great read. I love this brand. It’s so inspiring to read about successful business women juggling a new a business and family. I would love to win a size 1.

Giselle Lawrence
Giselle Lawrence

November 02, 2016

Great blog!
Size 4 please x

Louise
Louise

November 02, 2016

Awesome read, so good to learn more about the talent behind the brands ?
Would love a size 6 for the Hello Stanger competition. Thanks

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